Artikel-Details (Art.-Nr. 8827234)

der markt - Journal of Marketing is a scientific media for market research from an international and especially European perspective. Marketing scientists in- and outside of universities, students and alumni as well as practitioners will find solutions for difficult questions regarding marketing. der markt is a platform for discussions of relevant scientific topics mainly in German-speaking countries. But in the future, the journal will also focus on marketing in Middle and Eastern European countries. One of its main targets is to issue contributions regarding innovative and alternative approaches beyond the mainstream of science. Another fundamental aim will be the bridging of the gap between scientific research and practical application. Finally, the publication of special issues containing cutting-edge topics will complete the intention of the well-known international group of editors to give detailed analyses and practically oriented answers.